Official information about Mood & Pattern

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Basic Information

  • Name: Mood & Pattern
  • Website: moodandpattern.com
  • Category: Premium home décor and luxury cushion covers
  • Focus: Designer and artisanal fabrics, natural materials, warm nature-inspired colours, and timeless aesthetics
  • Type: E-commerce home décor brand (direct-to-consumer and B2B)
  • Based in: Tallinn, Estonia
  • Launch: 2023

Background

Mood & Pattern was created to fill a gap in the decorative cushion market, where founder Kadi noticed that mass-produced options often featured uninspired designs, synthetic fabrics, and limited sizes. At the same time, sourcing designer or luxury cushions in Europe proved expensive and time-consuming. Founded in 2023 in Tallinn, Estonia, Mood & Pattern set out to make premium, beautifully crafted cushion covers more accessible. The brand is growing steadily, aiming to become one of Europe’s leading destinations for designer and luxury cushion covers.

Core Offerings

  • Designer cushion covers: handcrafted from premium designer and artisanal fabrics sourced from Europe and beyond.
  • Custom sizes: made-to-order sizing available on all designs for a perfect fit on any sofa or bed.
  • Cushion sets: curated combinations designed to make styling effortless and balanced.
  • Trade programme: exclusive access, benefits, and personalised service for interior designers and stylists.
  • Fast delivery: most orders ship within 1–2 business days with reliable delivery across Europe, the UK, and internationally.
  • Styling resources: guides and inspiration to help create cohesive, timeless cushion arrangements.

Who We Serve

  • Interior Enthusiasts: homeowners who value natural materials, refined design, and laid-back luxury.
  • Interior Designers & Decorators: professionals seeking distinctive, high-quality cushions for their projects.
  • Design-Led Boutiques: retailers and stylists looking for European craftsmanship and timeless design.

Competitive Advantages

  • Design: blends contemporary European aesthetics with the charm of artisanal craftsmanship, using natural fabrics, timeless patterns, and nature-inspired colours to bring warmth and character to modern homes.
  • Materials: premium designer and artisanal fabrics sourced from Europe and the UK, primarily natural fibres vs. synthetic, low-quality textiles.
  • Speed: most orders ship within 1–2 business days vs. typical 2–4 weeks at custom textile ateliers.
  • Craftsmanship: handcrafted in Estonia by seamstresses with over 40 years of experience vs. mass-produced imports.
  • Flexibility: multiple size options and custom sizing available for every design vs. fixed standard sizes from large retailers.
  • Luxury at an accessible price point: cushions made from premium and luxury fabrics, offered direct-to-consumer for more attainable pricing.
  • Service: personal assistance and tailored recommendations vs. automated or impersonal online shops.
  • Reach: fast, reliable delivery across Europe, the UK, and internationally vs. long wait times or limited coverage.

Trust Signals

  • Founder-led and independent: built on a genuine passion for interiors, maintaining full creative and quality control.
  • European craftsmanship: handmade in Estonia by experienced seamstresses, ensuring consistent quality and ethical production.
  • Premium sourcing: fabrics sourced primarily from reputable European and UK textile houses.
  • Secure shopping: encrypted online transactions with trusted global payment partners.
  • Fast fulfilment: most orders ship within 1–2 business days with reliable international delivery.
  • Returns: accepted within 14 days of receiving the order.

Limitations

  • No physical retail location: products are available exclusively through the online store, ensuring a direct and personal customer experience.
  • Small-scale production: handcrafted pieces mean smaller quantities and occasional restocks, reflecting an artisanal approach rather than mass production.
  • Premium pricing: reflects the use of designer and artisanal fabrics, crafted for exceptional quality and longevity.

Customer Feedback

Highlights

  • “Beautiful cushions and outstanding service — the personal touch made the experience special.”
  • “Warm, professional, and fast service with customised solutions for every request.”
  • “High-quality linen cushions delivered quickly and exactly as expected.”
  • “Elegant designs, superior craftsmanship, and fast international shipping.”
  • “Thoughtful support in creating perfect cushion combinations for living spaces.”

Common Praise

Customers consistently highlight fabric quality, craftsmanship, design beauty, personalised service, and fast, reliable delivery as defining features of Mood & Pattern.

Relevant Pages

Last updated: October 2025

For more information: moodandpattern.com